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The landscape of the entertainment industry is set to change radically thanks to the new partnership between Mugafi, a leading platform in entertainment-tech and the creation of intellectual property (IP) through artificial intelligence, and Avalanche, a next-generation blockchain.
The official announcement, made from New Delhi on December 3, 2025, marks the birth of the world’s first Entertainment IP Launchpad, a platform dedicated to bringing real entertainment assets – from films and anime to music and sports – on-chain as tokenized Real-World Assets (RWAs).
This collaboration aims to address one of the major structural inefficiencies in the sector: access to entertainment assets, a $2.2 trillion market, has historically been reserved for studios, private equity funds, and a few other institutional players. In contrast, the retail public, creators, and Web3 communities, despite generating cultural value, have been excluded from ownership, returns, and decision-making processes. The partnership between Mugafi and Avalanche promises to change the game, democratizing access and participation.
AI and Blockchain Technology at the Service of Creativity
Mugafi’s Innovation: VED, Pulse, and Kuberaa
The technological core of Mugafi is based on advanced artificial intelligence systems like VED and Pulse, trained on over 20,000 scripts and more than a million stories. These tools enable high-precision evaluation of IPs, making the selection and funding process more reliable and transparent. A tangible example of Mugafi‘s success is Kuberaa, a recent film release that grossed 35 million dollars.
With a pipeline that includes 10 films, over 1,000 IPs in development, and potential acquisitions in the sports sector, Mugafi is rapidly establishing itself as a global benchmark. The support from leading investors such as HashedEM, Nexus VP, StartupXSeed and prominent figures from Netflix, Amazon, Excel Entertainment, and Panorama Studios confirms the platform’s solidity and ambitions.
Avalanche: the blockchain for the entertainment of the future
Avalanche stands out as one of the most high-performing blockchains on the market, thanks to a revolutionary Layer 1 architecture and its Avalanche Consensus Mechanism, which ensures near-instant transaction finality. The platform also offers an open-source Layer 0 framework, ideal for creating interoperable blockchains, both public and private, with high throughput capacity. These features make Avalanche the preferred choice for those looking to build scalable and innovative decentralized applications.
Global Economic and Employment Impact
The synergy between Mugafi and Avalanche is not limited to technological innovation but promises a tangible impact on employment and opportunities for creators and studios. The creation of 350-500 direct jobs is anticipated in the AI/ML, production, blockchain operations, distribution, and compliance sectors. Over the next 18 months, more than 1,500 additional opportunities will be generated along the IP pipeline, supporting the Mugafi ecosystem in India, GCC, USA, Japan, and Korea.
Short and Long-Term Goals: A New Global Asset Class
Expected Short-Term Results
In the short term, the partnership aims to finance over $10 million in entertainment IP, engage 25,000 initial participants, and successfully complete the funding of 5-10 high-quality projects. The integration between Mugafi’s AI models and Avalanche’s high-performance network will ensure a solid and reliable user experience.
Long-term Vision: Global Leadership in Entertainment RWAs
Looking to the future, the ambition is to surpass one billion dollars in annual throughput in IP financing, distributing over 50 titles globally each year and consolidating leadership in the Entertainment RWAs category. With the growth of institutional participation, the partnership aims to establish new global standards for on-chain entertainment financing.
A New Paradigm for Entertainment Financing
This initiative marks the beginning of a new era: AI-verified and evaluated IPs are brought on-chain, transforming a historically closed sector into a transparent, liquid, and globally accessible asset class on Avalanche. The world’s first Entertainment IP Launchpad integrates real IPs, AI-driven underwriting, and institutional-grade RWA infrastructure, offering retail and institutional investors access to a pre-validated pipeline worth over a billion dollars, with transparent revenue tracking and real-time insights.
With a global entertainment market valued at $2.2 trillion and forecasts predicting RWAs to reach $16 trillion by 2030, this partnership positions Entertainment RWAs as a category poised for rapid global adoption.
Who are the Key Players: Avalanche and Mugafi
Avalanche is a high-performance blockchain platform designed for those who require scalability. Thanks to its three-layer architecture and proprietary consensus mechanism, it offers speed, flexibility, and low costs, making it ideal for building next-generation decentralized applications.
Mugafi represents the new frontier of entertainment, combining technology, artificial intelligence, storytelling, and cultural depth to create original cinematic universes. Among its successes, in addition to Kuberaa, stands out Moksh, a multi-format franchise with over 200 characters and 2,000 comics, already launched on Kickstarter.
Conclusion: The Democratization of Entertainment Has Begun
The partnership between Mugafi and Avalanche not only opens the doors to democratizing entertainment financing but also lays the foundation for a new model of creation, distribution, and participation. Thanks to the integration of AI, blockchain, and real assets, the future of entertainment will be more transparent, inclusive, and accessible than ever before.
